Startups Are The Ultimate “Mental Game” — Part I

The Irrational Truths of User Behavior, with Dan Ariely

Status Games: Engineering Scarcity in a World of Abundance

The Psychology of Founders Who Win in Downturns

A Scientific Approach To Your Company (And Your Life)

A Scientific Approach to VC

The NFX Bio Guide to JPM Success

NFX Playbook for Naming Your Company – Part 1

Why Google, Facebook, & Microsoft Were Born On College Campuses

Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders

How a Top Investor Sees the World with Saar Gur

Startups Are The Ultimate “Mental Game” – Part II

The Rise of “Reality Entrepreneurs”

The Passion Economy and Its Hidden Currency

The Founders’ List: Mind the Moat: a 7 Powers Review (written by Hamilton Helmer) from Flo Crivello (Founder & CEO Teamflow)

The Goldilocks Zone of Startups: Why “Just Right” Is Not In The Middle

The Founders’ List: Nir Eyal on “Hooks: An Intro on How to Manufacture Desire”

The New American Dream

Anti-Patterns of 10x Thinking

The Founders’ List: James Currier (General Partner at NFX) on “The Psychology of Startup Growth”

The Founders’ List: Email Exchange on Instagram Acquisition by Facebook (Kevin Systrom & Mark Zuckerberg)

The Winning Psychology of Top Founders in Fundraising Meetings

Scott Belsky: “Creativity Is the New Productivity”

The NFX Frameworks Collection for Founders