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The Founder Library

Bio Web3 Gaming Proptech LatAm Israel Space Fintech Marketplaces

Why NFX Invested in Theator: The Startup Using Network Effects to Improve Surgical Outcomes

Investment Memos

Academia or Startup? A Decision Matrix for Future Scientist-Founders

NFX is tripling down on web3. For that, we need you.

Web3, Announcements

Why NFX Invested in Arkive: The World’s First Decentralized Physical Museum

Investment Memos

Why NFX Invested in Shop Circle: The One-Stop-Shop for E-Commerce Software

Investment Memos

Uplevel Your Founder-VC Relationship

Introducing Network Effect #16: Hub-and-Spoke

Network Effects

The Golden Ratio: Navigating East Coast v. West Coast in TechBio Investing

Why NFX Invested in Clubbi: The Startup Digitizing Grocery Stores in LatAm

Investment Memos

Why NFX Invested in Faddom: The Startup Helping Companies Understand Their IT Networks in Under an Hour

Investment Memos

From Biotech to TechBio

Bio, Leadership

See New Marketplaces Where Others See Crowds: The Inside Story of A.Team

39 Moves to Survive (& Thrive) in a Downturn: 2022 Edition

Growth, Leadership

NFX Playbook for Naming Your Company – Part 1

Growth, Psychology

Why NFX Invested in Yo! Egg: The Food-Tech Startup Reinventing Plant-Based Eggs

Investment Memos

Web3 Gaming Is An Evolution, Not A Revolution

Why NFX Invested in TermScout: The LegalTech Contracts Network

Investment Memos

Why NFX Invested in Lev: The Startup Rebuilding Commercial Real Estate Financing

Investment Memos

Why Web3 Hiring Is Unique

Why NFX Invested in Floki: The Food Service Automation Platform for LatAm

Investment Memos

Why NFX Invested in Seso: The Workforce Management Platform for Agriculture

Investment Memos

Why LatAm Is On The Rise

Why NFX Invested in Pangea Biomed, the Startup Matching Cancer Patients with the Right Therapies

Investment Memos

2 Changes to Virtual Goods in Web3 Gaming

Why NFX Invested in Captain: The Fintech Startup Helping Families Rebuild After Natural Disasters

Investment Memos

Why NFX Invested in Latitud: The Platform Automating Startup Formation and Growth in Latin America

Investment Memos

The NFX Pitch Deck Library

The 5 New Leadership Skills of Great Web3 Founders

Web3, Leadership

5 Core Startup Metrics

The Durability Formula – How It Will Determine Your Startup’s Future Value

Network Effects, Marketplaces

Why NFX Invested in Melonn: The Company Automating E-Commerce for SMBs in Latin America

Investment Memos

Why NFX Invested in withco: The First Commercial Property Ownership Platform for Small Businesses

Investment Memos

Why NFX Invested in The.com: The Low-Code Website Building Platform

Investment Memos

The New Operating Manual for Fintech-Enabled Marketplaces

Fintech, Marketplaces

Anna Piñol Joins Our Investment Team at NFX

Why NFX Invested in Arc Technologies: The Fintech Platform for SaaS Companies

Investment Memos

The Network Effects Of Bitcoin [An NFX Video]

Network Effects, Web3

The Economics of Creativity: Who Gets Paid and Why

Network Bonding Theory: Understanding Your Startup & The Web3 Ownership Economy

Network Effects, Web3

“Crazy Until It’s Not”: New Story Charity’s Bitcoin-Based Mortgages, NFTs and 3D-Printed Homes

Growth, LatAm, Marketplaces

How To Run An Early-Stage Board Meeting

The NFX Founder Toolkit

Fundraising, Leadership

Why NFX Invested in Pepper Bio: The ‘Waze for Drug Discovery’ Will Treat the Untreatable

Investment Memos

The Inside Story of Nextdoor: What Community Means Now

Growth, Marketplaces

Building Confidence Networks In Latin America

Why NFX Invested in Moov: The Platform for Buying and Selling Used Manufacturing Equipment

Investment Memos

7 Mental Shifts For Hiring Now

Building A “Community-First” Company

Bitcoin Killed The King & Now Network Effects Will Determine Its Future

Network Effects, Web3

6 New NFX FASTs: Pre-Seed & Seed Funding In 9 Days

Fundraising, Announcements

NFX’s New $450M Fund For Pre-Seed & Seed

Why NFX Invested In Eternal: The Leading Marketplace for Gaming NFTs

Investment Memos

Why Google, Facebook, & Microsoft Were Born On College Campuses

Demand Shocks Open A New Marketplace Era

Why NFX Invested In Aucto: The Startup Building a Marketplace for Used Industrial Equipment

Investment Memos

A Mammoth Becomes A Unicorn: Inside a Scientist-Founder’s Journey from Pre-Seed to Series D

Bio, Leadership

A Founder’s Exponential Toolset: Wright’s Law, Moore’s Law, & More

Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders

Growth, Psychology

9 Ideation Frameworks of Top Founders

Why NFX Invested In Ramp: The Startup Democratizing Access to Crypto Payments

Investment Memos

Unlocking “Disruptive Power” For Your Marketplace

Choosing The Final Frontier: Launching a Rocket Company with Andy Lapsa of Stoke Space

Decentralizing Entertainment with NFTs: The Insider Story of Stoner Cats

Trillion-Dollar Leadership: An Inside Look at Jeff Bezos & Eric Schmidt

Meet the Team Behind ‘Stoner Cats’ (an NFT Animated Series from Mila Kunis & Friends)

‘Network Effects of Facebook’ Awarded ‘BEST VIDEO’ by DesignRush

Making Markets with Prof. Scott Duke Kominers (HBS) & James Currier

Status, Wealth, & Power: Network Effects Demand A New Social Contract

Network Effects

Why NFX Invested In Collective: The Benefits Platform for Independent Workers

Investment Memos

Why NFX Invested In Frontier: The Automated Hiring Platform Built for the Post-COVID Economy

Investment Memos

Seeing Growth in a Downturn with Eran Ben-Shushan & Gigi Levy-Weiss

The 23 Rules of Storytelling For Fundraising

“A Tragedy of Measurement” with Rob Goldman & James Currier

What Is Your Defensible Magic?

Network Effects

BriefLink: Like DocSend, But For Fundraising

Fundraising, Announcements

Why NFX Invested In Tomo: The Fintech Startup Improving the Mortgage and Home Buying Process

Investment Memos

The Founders’ List: 7 Principles of Game Design from Design Gym

Why NFX Invested In Forum Brands: A Platform Building Better E-Commerce Brands

Investment Memos

How a Top Investor Sees the World with Saar Gur

6 Product Frameworks From the Inventor of the iPod, iPhone & Nest

Startups Are The Ultimate “Mental Game” – Part II

Startups Are The Ultimate “Mental Game” — Part I

The Founders’ List: An Inside Look at How YouTube Scaled (Rituals for Hypergrowth)

‘Super Founders’ with Ali Tamaseb & James Currier

Why NFX Invested In Komodor: The Missing Piece in the DevOps Toolchain

Investment Memos

Major Opportunities for Young Founders with Jon Levin, Dean of Stanford GSB

“Traction Tactics” Behind Square, PayPal, Waze, Twilio & More

The Insider Story of Waze

Growth Frameworks For Your Marketplace

Growth, Marketplaces

Startup Speed As A Public Good

The Rise of “Reality Entrepreneurs”

The Passion Economy and Its Hidden Currency

The 6 Patterns Of Uncommonly Successful Teams

Growth, Investment Memos

The New World Of “Going Public” — Pros & Cons of IPO v. SPAC v. Direct Listing

From Outsider to $5B SPAC in 6 Years

Growth, Fintech

The 9 Habits of Ultra-Fast Iterations

Gaming, Leadership

The 7 Powers Known to Tesla, Pixar, Netflix, Apple & Twilio

Network Effects, Growth

The Founders’ List: Mind the Moat: a 7 Powers Review (written by Hamilton Helmer) from Flo Crivello (Founder & CEO Teamflow)

The Goldilocks Zone of Startups: Why “Just Right” Is Not In The Middle

Leadership, Psychology

The Founders’ List: Nir Eyal on “Hooks: An Intro on How to Manufacture Desire”

Hippo: From Idea to IPO with CEO Assaf Wand & Pete Flint

The New American Dream

The Founders’ List: 1997 & 2020 Letter to Amazon Shareholders

The CEO That Jeff Bezos Called “His Teacher”

Why NFX Invested In Candex: The Startup Simplifying Payments Between the Fortune 500 and Vendors

Investment Memos

Why NFX Invested In C2i Genomics: The Cancer Surveillance Platform

Investment Memos

The CEOs We Need Now

The Founders’ List: Gigi Levy-Weiss on “How VCs Think: The Psychology That Drives Investing Decisions”

The Pyramid of Co-Founder Success

Q&A with Sean Ellis (GrowthHackers)

The Founders’ List: Valve’s New Employee Handbook

The Founders’ List: The Secret History of Silicon Valley by Steve Blank

The 4 Types Of Defensibility

Network Effects

The Infinite Conflict of Hiring

The Founders’ List: Amazon’s 14 Leadership Principles

Q&A with Gagan Biyani (Sprig, Udemy)

Good vs. Great Leaders

The Insider Story of Twilio

The Founders’ List: Nokia’s CEO ‘Burning Platform’ Memo

Gaming Superpowers for Non-Game Founders with Gabi Shalel (Plarium) & Gigi Levy-Weiss

Gaming, Growth, Israel

The Paradox of Genius: Why Long-Term Thinking Wins

The Founders’ List: The Ethereum Whitepaper

Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out

The Founders’ List: Pete Flint on “How to Manage Hypercompetitive Markets”

BJ Fogg on Tiny Habits for Startup Founders with James Currier

Reinventing Existing vs. Creating New Markets

The Founders’ List: The DoorDash Investment Memo from 2014

Stanford’s “Touchy Feely” Course (For Startup Founders), with Carole Robin & James Currier

From Idea To $200M Acquisition In Just 2 Years: 4 Lessons from Bridgecrew

Investment Memos

Vitalik Buterin on Space, Longevity, Mars & More (The “B-Side”)

Vitalik Buterin on The Revolt of the Public (The “A-Side”)

Why People Share: The Psychology Behind “Going Viral”

Why NFX Invested in Latitude: The AI-Powered Gaming Platform

Investment Memos

Anti-Patterns of 10x Thinking

Leadership, Psychology

The Founders’ List: Ashley Mayer on “It’s Okay That Your Startup Doesn’t Have a Communications Strategy”

Launching NFX Bio and The Rise of the Scientist Founder

The Founders’ List: James Currier (General Partner at NFX) on “The Psychology of Startup Growth”

Growth, Psychology

The Founders’ List: Sean Ellis on “How to Determine the Optimal Price for Your Web Service” (Pricing Series)

The Founders’ List: Ash Maurya on “My Experiments in Lean Pricing” (Pricing Series)

The Founders’ List: David Skok on “Scalable Pricing A Key Tool For SaaS Success” (Pricing Series)

The Founders’ List: Tomasz Tunguz on “Ten Years Worth of Learnings About Pricing” & “There are Only 3 Pricing Strategies for Your Startup” (Pricing Series)

The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More

The Founders’ List: The Bitcoin White Paper by Satoshi Nakamoto

The Non-Obvious Guide to Fundraising

The Founders’ List: ‘The HP Way’ Speech by Dave Packard to Management (1960)

NFX Fundraising Manual

Jeff Lawson on Ask Your Developer, with Pete Flint

Your Startup Life, Post-Pandemic

The Founders’ List: Email Exchange on Instagram Acquisition by Facebook (Kevin Systrom & Mark Zuckerberg)

Survey Results: 14 VC & Founder Predictions for 2021

Top 11 Questions We Asked Tech Leaders in 2020

Erik Torenberg & James Currier on being Citizens of the Internet

Fiverr’s Road to 797% Growth: The Decision Frameworks Behind Their Success

How To Compete with Big Tech and Win with Zeev Farbman & Gigi Levy-Weiss

Where To Build Your Startup

The Founders’ List: Company Culture at Netflix (Famous Memos)

High Leverage Time Management

Growth, Leadership

The Winning Psychology of Top Founders in Fundraising Meetings

Fundraising, Leadership, Psychology

The 10x Advantage of Starting a Company Right Now

Announcing The Founders’ List

Growth, Announcements

Sean Ellis: “The Growth Pyramid Revisited”

Scott Belsky: “Creativity Is the New Productivity”

Max Mullen: “How to Run a Product Brainstorm”

Julie Zhuo: “How to be Strategic”

Joel Spolsky: “Strategy Letter I: Ben and Jerry’s vs. Amazon”

Elizabeth Yin: “15 Annoying Things that VCs say or ask (and how to think about them)”

Dharmesh Shah: “Aligning Vectors: How To Optimize To Maximize Impact”

Media Marketplaces and the Future of Digital Media

How VCs Judge Your Startup (on Zoom): 15+ Tactics Behind Successful Fundraises

Why Your Work Matters: Darwin, Machines, & the Future We’re Building

The NFX Frameworks Collection for Founders

Growth, Psychology

How CEOs Think: 5 Mental Models to Shift from Founder to CEO

Leadership, Psychology

The Product Thinking That Built Slack & Twitter, with April Underwood

Growth, Psychology

Frameworks for Using Diversity to Win

Growth, Psychology

34 Questions to Recruit World-Class Talent in the Remote Era

How Contrarians Think: The Early Days of Square, Yelp & PayPal with Keith Rabois

24 Ways B2B Marketplaces Win

Growth, Marketplaces

The Product Frameworks Behind Superhuman

Why NFX Invested in Jupiter: The Company Putting Grocery Shopping on Autopilot

Investment Memos

Why NFX Is Investing In La Haus: The End-to-End Residential Real Estate Platform for Latin America

Investment Memos

How Second Time Founders Can Win and Avoid Common Mistakes

Growth, Leadership

The Second Time Founders Manual

Growth, Leadership

Results from the VC & Founder COVID-19 Sentiment Survey, Part II

The New Generation of Labor Marketplaces and the Future of Work

Growth, Marketplaces

The Insider Story of Houseparty

The Next Social Era is Here: Why Now Is the Time for Social Products Again

Whiteboard Breakdown: A Founder’s Guide to Taking Advice

Growth, Psychology

It’s Time to Start Playing Offense

Growth, Leadership

Why Startups that Survive are “Learning Organizations”

Growth, Leadership

Whiteboard Breakdown: What Makes A Strong Startup CEO

Leadership, Psychology

Whiteboard Breakdown: What Are Network Effects?

Network Effects

The New Rules of Growth vs. Profitability

Four Reasons Why NFX Invested in Nuvocargo

Investment Memos

The Great Reset: How Reid Hoffman & James Currier See the Path Ahead for Founders

NFX FAST Seed Funding: 9 Days to Decision

Fundraising, Announcements

How PayPal & Trulia Navigated Downturns: David Sacks, Craft Ventures + Co-Founder of PayPal

Growth, Leadership, Fintech

The Psychology of Founders Who Win in Downturns

Growth, Leadership, Psychology

Results from the VC & Founder COVID-19 Sentiment Survey, Part I

28 Moves to Survive (& Thrive) in a Downturn

Growth, Leadership

Leading Startups Through Uncertainty: Stacy Brown-Philpot, CEO of TaskRabbit

Leadership, Marketplaces

A Founder’s Guide To Taking Advice

Leadership, Psychology

What Makes Data Valuable: The Truth About Data Network Effects

Network Effects

How I Raised VC From Top-Tier Funds

Mammoth Expands Bio-Platform Network Effects to Gene-Editing

Bio, Investment Memos, Announcements

Why Founders Should Take More Risk

Growth, Leadership

Your Life is Driven by Network Effects

Network Effects

The 4 Signs of Founder-Market Fit

The 14th Network Effect: Expertise

Network Effects

How Billion Dollar Marketplaces Are Built with Marco Zappacosta, Co-Founder & CEO of Thumbtack

Growth, Marketplaces

Why NFX Is Investing In Modus: The Company Automating the Home-Closing Process

Investment Memos

The Founders’ List: 10 Pieces of Manufacturing Advice from Tesla CEO, Elon Musk

16 Non-Obvious Fundraising Lessons On Pitching

“Don’t Just Be the Best, Be the Only” with Kevin Kelly & James Currier

What VCs Don’t See: Why We’re Bullish on Gaming Startups

4 Signs You’re Building A World-Class Team

Growth, Leadership

NFX Podcast: Why Top Founders Understand Network Effects with Scott Cook, Founder of Intuit

Network Effects

The Founders’ List: “How To Make The Most Out Of Your Time And Your Life” by Nir Eyal (Author + Former Stanford Professor)

Growth, Psychology

The One Reason We Invested in Incredible Health

Investment Memos

The Irrational Truths of User Behavior, with Dan Ariely

10 Places to Find Product-Market Fit

The Founders’ List: Steve Job’s Famous ‘Thoughts on Flash’ (Famous Memos)

Why NFX Invested In Let’s Do This: The World’s Largest Online Marketplace for Endurance Events

Investment Memos

The Unusual Signs of a Billion Dollar Company, with Elad Gil

How to Manage Hypercompetitive Markets

Growth, Leadership

The Hidden Patterns of Startup Failure

How VCs Decide to Take a First Meeting – 12 Reasons

The Founders’ List: Steve Yegge’s Famous Rant on ‘Google vs Amazon’ (Famous Memos)

Why NFX Is Investing In Constru: The Startup Using Machine Vision for Construction Management

Investment Memos

The New Growth Mindset with Sean Ellis & James Currier

Growth, Psychology

The Hidden Patterns of Great Startup Ideas

Growth, Psychology

Status Games: Engineering Scarcity in a World of Abundance

What Makes a Strong Startup CEO

Growth, Leadership

The Founders’ List: “Why Figma Wins” by Kevin Kwok (Former Investor at Greylock)

The Fundraising Checklist: 13 Proof Points for Series A

The Future of Digital Advertising with Mikael Cho & Luke Chesser, Co-Founders of Unsplash (NFX Podcast)

What It Takes to Build an Iconic Marketplace: The Poshmark Story

Growth, Marketplaces

Our Top 10 Essays of All Time

The Founders’ List: Bill Gates’s internal Microsoft Memo “The Internet Tidal Wave” (Famous Memos)

How VCs Think: The Psychology That Drives Investing Decisions

Fundraising, Psychology

The Psychology of Focus: How Great Teams Find Traction Amid Distraction

Growth, Leadership, Psychology

The Founder Mindset: Announcing NFX Fund II, $275 Million

The Founders’ List: “The 3 Types of Platform Companies” by Elad Gil (Color Genomics & Twitter)

Inside Top SMB Startups

Growth, Marketplaces

The Competition For Your Attention with Sarah Frier (Bloomberg) & James Currier (NFX Podcast)

The Next Frontier for 2-Sided Marketplaces: How Fintech Will Unlock Enormous Value

Growth, Fintech, Marketplaces

10X Your Career: First Principles For Outsized Success

NFX Podcast: Lyft vs. Uber and the Battle for Ridesharing Dominance

Network Effects

Why NFX Invested in Codi: The Platform for Flexible Workspaces

Investment Memos

NFX Founder Room Ep. 1: Growing a Marketplace into a Market Network

Network Effects, Marketplaces

The Founders’ List: “Don’t Believe Your Own B.S.” by Pete Flint (General Partner at NFX)

Leadership, Psychology

The Psychology of Startup Growth

Growth, Leadership, Psychology

The Tribal Network Effect (nfx #15)

Network Effects

NFX Podcast: Why Growth Hacking Is Broken

The Golden Age of Simulation with Chris Anderson & James Currier

How VCs Negotiate: 8 Skills Top Founders Master for Startup Fundraising

The Founders’ List: “Social Capital in Silicon Valley” by Alex Danco (Shopify & Social Capital)

The Next Industrial Revolution: Computational Biology & Bioplatforms

Announcing Scouts & Angels – The Investing Network (Signal 4.0)

The NFX Company Culture Scorecard and Playbook

Growth, Leadership

The Founders’ List: Slack’s Internal Memo ‘We Don’t Sell Saddles Here’ (Famous Memos)

The NFX Archives: Foundations for Mastering Network Effects

Network Effects

Viral Effects Are Not Network Effects

Network Effects

9 Habits of World Class Startups

Growth, Leadership

The Founders’ List: “The Guide to Unbundling Reddit” by Greg Isenberg (Late Checkout, Indicator Fund, TikTok Advisor, Previously WeWork/Islands/5by)

Why NFX Is Investing In Firefly: The Company Enabling Street-Level Digital Advertising

Investment Memos

The New Mindset for Product-Market Fit

Growth, Psychology

Building Strong Companies: The “No Politics Rule”

The Founders’ List: “Status as a Service (StaaS)” by Eugene Wei (Former Product Leader at Amazon, Hulu, Flipboard, Oculus)

Is Blockchain Really Over?

Announcing our new General Partner, Morgan Beller

Why NFX Invested In Setter: The Home Management Platform

Investment Memos

Good vs. Great Companies: The Unseen Truths of Breakout Success

Why NFX Invested In Court Buddy: The B2C Marketplace for Legal Services

Investment Memos

The Founders’ List: James Currier (Managing Partner at NFX) on “The Psychology of Founders Who Win in Downturns”

See Your Score: The NFX Marketplace Scorecard

The Founders’ List: Nir Eyal (Author, Professor, & Investor) on “Hooks: An Intro on How to Manufacture Desire”

Growth, Psychology

PropTech: A Massive Opportunity We’re Seeing

Growth, Proptech

Reid Hoffman’s Playbook for Growth and Network Effects

Network Effects, Growth

Reinforcement: The Hidden Key to Building Iconic Tech Companies

Network Effects

The Future of Fundraising? What We Need to Fix About Token Investing

Announcing “The Brief” — The Best Way to Get the VC Meeting

Fundraising, Announcements

Why NFX Invested in Radius: The Tech-Enabled Real Estate Brokerage

Investment Memos

How VCs See Your KPIs

Don’t Believe Your Own B.S.

19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace

Growth, Marketplaces

Announcing VC Match: The Obvious Fundraising Tool No One Built – Until Now

Fundraising, Announcements

Why Startup Timing is Everything

The Ladder of Proof: Uncovering How VC’s See Your Startup

NFX Invests in Ribbon to Transform The Home Buying Experience

Investment Memos

The Network Effects Bible (Updated 2022)

Network Effects

Network Effects in Biotechnology: Introducing Mammoth Biosciences

Bio, Network Effects

Network Effects Predict the Future of Facebook

Network Effects

How It’s Built: NEA + NFX on the $15.5 Million Series A in Lyric

Investment Memos

Entropy: The Unseen Threat to Startups

Does Real Identity Matter for Networks?

Network Effects, Marketplaces

The Physics of Startups: Using Slingshots to Defy Gravity

The NFX of Trulia: Building a $3.5 Billion Marketplace

Network Effects, Proptech, Marketplaces

Behind the Houzz Acquisition of IvyMark: 6 Lessons for Founders

The Network Effects Manual: 16 Different Network Effects – 2022

Network Effects

The Intentional Network Effects of Uber

Network Effects

NFX Launches $150 Million Fund to Transform How True Innovators Are Funded

70 Percent of Value in Tech is Driven by Network Effects

Network Effects

The Next 10 Years Will Be About “Market Networks”

Network Effects, Marketplaces

Defensibility Adds the Most Value for Founders

Network Effects

Where to Invest in Network Effects

Network Effects

Signal – The Fundraising CRM for Startup Founders

Fundraising, Announcements

Your Company Name Matters…a Lot

Pete Flint, Trulia Founder & CEO, Joins NFX Guild

Network Effects Are Not Dead, They Are Alive and Thriving

Network Effects

Taking Eventbrite Public with Julia & Kevin Hartz

Growth, Leadership

Why Founders Should Take More Risk with Pete Flint

Leadership, Psychology

Why C2i is the World’s First Platform for Cancer Intelligence

NFX Bio: Investing in Scientist-Founders from the Very Beginning with Omri Amirav-Drory

Difference Between BioTech & TechBio

Tools For Founders

— Built by NFX —

Signal

See your connections to Top VCs

NFX Circle

BriefLink

Private, trackable, fundraising deck links

NFX Square Circle