215,900 startups read our weekly essays.


From Idea to IPO: A Behind-the-Scenes Retrospective on Building Trulia

Pete Flint · @peteflint · Mar 2023

In 2003: I had just come over from the UK to attend Stanford GSB.  Back in Europe, I had been part of the founding team of lastminute.com (acquired in 2005 for $1.1B) and was figuring out ideas for my next startup. That startup became real estate marketplace Trulia (merged with Zillow for $3.5BN in 2015).

20 years later:  I recently had the opportunity to go back to Stanford and talk with GSB students about my Founder journey, including how we used a downturn to our advantage.

Today we’re making that talk public, to give more startups and CEOs a look at the playbook and tactics we used to grow a billion-dollar business from idea to IPO.

The talk covers most of my Founder journey from idea to IPO, including:

Stay up to speed
Weekly resources, news, and stories. Be the first to know and get insider tips.
215,900 startups read our weekly essays.
Connect with
Pete Flint

As Founders ourselves, we respect your time. That’s why we built BriefLink, a new software tool that minimizes the upfront time of getting the VC meeting.

Simply tell us about your company in 9 easy questions, and you’ll hear from us if it’s a fit.

Tell Pete Flint about your company