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The Founders’ List: David Skok on “Scalable Pricing A Key Tool For SaaS Success” (Pricing Series)

The NFX Team · @NFX · Jan 2021

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This is The Founders’ List – audio versions of essays from technology’s most important leaders, selected by the founder community.

Alongside our latest NFX Essay “The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More, with Madhavan Ramanujam” we are releasing additional breakthrough pricing insights as nominated by the startup community to The Founders’ List.

David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public. This post looks at how to create scalable pricing using multiple pricing axes, and discusses the different types of axes that can be used.

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Each week, we’ll be releasing a new audio essay or memo selected by the Founder community. Nominations are rolling, and can be submitted below:


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