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5 Core Startup Metrics

James Currier · @jamescurrier · Feb 2022

A lot of early-stage Founders ask us: What metrics really matter in my startup?

After investing in hundreds of companies and building 10+ ourselves, we always come back to 5 core metrics for technology startups.

1. Retention – 00:27
2. Growth Rate – 02:42
3. CAC (Customer Acquisition Cost) – 05:13
4. Conversion – 06:33
5. LTV (Lifetime Value) – 07:56
Bonus: Payback Period – 10:07
Bonus: Creating a Data Culture – 10:38

You’re going to be asked by investors, key recruits, and journalists for these core business metrics. And you’re going to need to have them down cold.

There are hundreds of business metrics, but only a few of them are truly core to your startup.


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