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The Founders’ List: Gigi Levy-Weiss on “How VCs Think: The Psychology That Drives Investing Decisions”
Gigi Levy-Weiss NFX
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This is The Founders’ List – audio versions of essays from technology’s most important leaders, selected by the founder community.

“For a startup, understanding VCs’ mindsets is often as important as understanding the mindsets of your customers. With no capital most Founders will not win, so you’d better learn the language.”

VCs speak a different language, one that Founders must learn to be able to raise capital. Understand the psychological drivers and use them to evaluate your counterpart’s state of mind. And repeat the core narratives: we are low risk; we will be huge; others are interested and moving forward.

CLICK HERE to read the original article.

Nominate Your Favorite Essay

Each week, we’ll be releasing a new audio essay or memo selected by the Founder community. Nominations are rolling, and can be submitted below:


Author
Gigi Levy-Weiss
General Partner
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As Founders ourselves, we respect your time. That’s why we built BriefLink, a new software tool that minimizes the upfront time of getting the VC meeting. Simply tell us about your company in 9 easy questions, and you’ll hear from us if it’s a fit.


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