YodaCategory: GrowthIn what ways do founders misinterpret or incorrectly apply “growth hacking”?

Kyle Treige ( @Kyle ) Staff asked 7 months ago

Staff

In what ways do founders misinterpret or incorrectly apply “growth hacking”?

1 Answers
Sean Ellis ( @seanellis ) asked 7 months ago


Founders often hear “hacking” and focus on developing a great growth hack.  The reality of driving sustainable growth is that It’s about building, understanding, and then improving the value growth engine. My intention when I coined the term growth hacking was to refer to experimenting with ways to accelerate the growth engine.  This generally requires a deep understanding of the people that use your product and what prevents them from experiencing its full value.  It’s much more of a problem-solving process than magic tricks or interchangeable hacks.