Blanca is responsible for producing a variety of media for NFX including essays, video, and product marketing. In addition to creating content, Blanca also oversees story packaging, distribution efforts, and directs the creative team toward project execution.
She joined NFX from WIRED (Condé Nast) where she wrote, edited, and researched stories on breakthrough ideas and innovations. Before that she worked as a copywriter, a strategist, and interned at BuzzFeed back when it was just a wee startup. She holds a BA from Amherst College and speaks fluent Spanish.