Q&A with Sean Ellis (GrowthHackers)
He coined the term “growth hacking” — but Sean Ellis (Dropbox, Eventbrite) says that Founders today often apply the wrong growth frameworks, lowering their odds of raising a Series A.
Instead of focusing on short-term tactics, Founders with real, sustainable growth focus their teams on a “North Star Metric”, retention cohorts, and measuring how disappointed users would be if they could no longer use their product.
See Sean’s answers:
- What are the most accurate proxies for product-market fit? How to interpret retention cohorts and what question you can ask users that correlates strongly with product-market fit.
- Should B2B (and other high LTV companies) focus on viral growth? Why any level of virality can make it easier for you to compete in paid channels.
- What core set of growth metrics are key to raising a Series A? Why a North Star Metric should be your team’s focus after validating product-market fit.
- How do Founders misinterpret and incorrectly apply “growth hacking”? What’s required to drive sustainable growth does not involve magic tricks or interchangeable hacks.
Growth Essays by NFX