The Founders’ List: Ashley Mayer on “It’s Okay That Your Startup Doesn’t Have a Communications Strategy”

Ashley Mayer Founders' List NFX

 

This is The Founders’ List – audio versions of essays from technology’s most important leaders, selected by the founder community.

Ashley Mayer is the Senior Director of Communications at the beauty company, Glossier. She is also an active startup investor (angel and scout). Ashley previously ran all things Marketing at Social Capital from 2015-2018, where she worked with founders spanning healthcare, aerospace, climate, fintech, enterprise and education. Her mission was to advance humanity by solving the world’s hardest problems.

“Don’t trust that others will take the time to understand the gravity of your news. Figure out how to signal its importance and timeliness, and let that effort take you in new and exciting directions.”

Ashley demystifies some of what goes into building communications strategies from the bottom-up, and why tactics are your friends: let them lead you to your strategies.

Nominate Your Favorite Essay

Each week, we’ll be releasing a new audio essay or memo selected by the Founder community. Nominations are rolling, and can be submitted below: