19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace

As investors and advisors in over 60 early-marketplace startups, we’ve paid close attention to what it takes to get marketplaces started. Which comes first, the supply or the demand? Chicken or egg? We’ve noticed at least 19 distinct, executable tactics Founders can use to solve the chicken-or-egg problem. Tactic 1: Get the hardest side first. ‍ … Continue reading 19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace